Search engine optimization (SEO) one of the most important aspects of digital marketing is SEO through which any web page can take up search engine space for hundreds of keywords which we call rank.
Today we will discuss what SEO is and why it is done, as well as how SEO is done and why or you will learn SEO, these important issues. Let’s get started.
What is (SEO)?
The full form of (SEO) is “search engine optimization”. Simply, when we search by typing something into Google or any other search engine, Google or that search engine shows some results. From there we find our useful information by clicking on the link of our choice and visiting my desired website. And the reason that Google or any search engine shows those results. That reason or method is called search engine optimization (SEO).
Why we do (SEO)?
We naturally do SEO to get our website ranked in search engines. By doing SEO, we try to be at the top position of the search engine results page. Because when people search for something, they click on the link of those who are at the top position of the result page.
For Example You have an e-commerce website where you sell three-piece clothes for women. Now you must want Google to show your website first when someone searches for by typing three-pieces. Then buyers will come to your website link and buy your product.
Now the whole process by which Google will show your website for the keyword “girls three-piece” is what we call SEO in the language of digital marketing.
How many types of (SEO) and what are they?
In the language of digital marketing, SEO can be of many types. However, the basic types are:
- Technical SEO
- On-page SEO
- Content SEO
- Off page SEO
- Local SEO
- Mobile SEO
- E-commerce SEO
The most important are Technical, On Page and Off Page SEO as shown in the diagram below.
Why we learn (SEO)?
Why is it important to learn SEO? This is a complex question. Why you learn SEO depends on a number of factors. If you are a business, this may be the reason for you to learn SEO, to bring visitors to your business website. If you want to build your career as a digital marketer, then learning SEO is very important for you. Because without learning SEO, you will never be able to provide digital marketing services to your clients properly. Let us try to understand the subject through examples.
How to do (SEO)?
How to do SEO or how to do it if you want to do SEO? It is not possible to answer this question in a few words. But I am trying to give you an overall in a few words. Although there are many types of SEO, we will now discuss two types of (SEO)
Let’s start with the fact that SEO is of two types, on page SEO and off page SEO.
On page SEO is basically done within the site like writing an article on a topic and preparing that article by applying various aspects of SEO. For example, URL, Title, H1, Subheading, Body Content, Internal Linking, Meta Title, Meta Description, etc. The more efficiently you do these optimizations, the better the RANKING for your website.
In addition to the ecommerce website. Various product pages need to be optimized so that the product can rank in search engines. In this case also the title of the product page. The title of the product, the description of product, the meta title, the meta description etc. Are done very well.
Off-page SEO is the application of search engine optimization that is done off-site. For example, social shares, link building, site building, etc. Also foundation link building such as profile creation, directory submission, forum backlink building etc.
This means that if a person visits your website and reads a page of yours and mentions it in another place, then you have to understand that you have created a backlink. Simply put, sharing your website link or URL with another website means link building.
I try to be as detailed as possible about SEO. If you want to know more about SEO service or digital marketing or web developing then stay tuned. Also contact us if you want us to do SEO, web developing and digital marketing.